Your Loyalty, Rewarded
Your Loyalty, Rewarded
Duke's Vineyard Loyalty is our way of taking care of the people who take care of us.
In the four years since we took over Duke's Vineyard, we've been incredibly fortunate to grow a wonderful community around our little corner of the Porongurups and, over time, many of you have become friends.
This program was created to recognise that support. It's our way of thanking the people who continue to choose Duke's Vineyard wines and help us share this special place with others.
Good wine deserves good company
As part of Duke's Vineyard Loyalty, you'll enjoy Duke's Dollars, birthday gifts, exclusive offers, special experiences and loyalty-only benefits throughout the year.
The more you support Duke's Vineyard, the more you receive as a thank you.
Joining is simple.
Subscribe to our mailing list, log in to your account, and you're automatically part of the community. From there, we'll take care of the rest.
Cordon Tier
Spend $600+ with us over 12 months and receive:
$25 Duke's Dollars to spend online or at our cellar door
Let us know your birthday and receive an annual birthday gift from us
Exclusive seasonal offers direct to your inbox from Ben & Sarah
Spur Tier
Spend $1,500+ with us over 12 months and receive:
$75 Duke's Dollars to spend online or at our cellar door
All Tier One benefits
Complimentary group tastings
Exclusive access to a hidden online collection
Tendril Tier
Spend $3,000+ with us over 12 months and receive:
$150 Duke's Dollars to spend online or at our cellar door
All Tier One & Two benefits
Private tasting and vineyard tour with Ben or Sarah
VIP event invitations
Rewards start here
Let us know your birthday below, and enjoy additional loyalty rewards
"Thank you for your support. You guys are the reason we do what we do, and we are so grateful to share this with you!"
"Thank you for your support. You guys are the reason we do what we do, and we are so grateful to share this with you!"
– Ben & Sarah
Frequently asked questions
Duke's Vineyard Loyalty is our rewards programme designed to thank customers for their ongoing support. Members enjoy exclusive offers, rewards, experiences and special benefits simply by engaging with Duke's Vineyard and purchasing their favourite wines.
Simply subscribe to our mailing list and you'll automatically become a member of Duke's Vineyard Loyalty. You'll need to make sure you're logged in to your account to receive and redeem your rewards.
Absolutely. Membership is completely free and begins as soon as you subscribe.
As you purchase wine and engage with Duke's Vineyard, you'll unlock additional rewards and gain access to greater perks and benefits. Tiers are based on your annual spend and activity with the winery.
Duke's Dollars are store credits awarded as loyalty rewards when you reach certain milestones within the programme. Credits can be redeemed on future purchases online or at the cellar door.
Rewards can be unlocked through purchases, milestones, birthdays, anniversaries and participation in selected Duke's Vineyard activities and events.
We'll let you know via email whenever you've unlocked a new reward or tier. Rewards and available credits will also be visible within your customer account.
Yes. Any available credits can be redeemed when shopping online and will also be visible when you log into your customer account.
The Loyalty works on a calendar year, so your Tier will reset on the 1st of January every year.
Specific rewards and credits will expire at the end of each calendar year. Any applicable expiry dates will be clearly communicated when the reward is issued.
Unfortunately not. The two programmes operate independently.
Duke's Vineyard Loyalty is a rewards programme designed to recognise customer engagement and annual spend.
The Magpie Hill Wine Club is a separate membership programme that provides exclusive access to new releases, library wines, signed bottles and other Club-only benefits.
If you have other questions, just send us an email at sales@dukesvineyard.com or give us a call at 0499 982 484.