Duke's loyalty

Welcome to the cru

Good wine deserves good company.

Duke's Vineyard Loyalty is our way of saying thank you to the people who continue to support our family winery year after year.

Whether you've discovered us through a tasting at the cellar door, attended one of our events, or have been filling your cellar with Duke's wines for years, we believe loyalty should be recognised and rewarded.

As part of this new loyalty program, you'll enjoy exclusive offers, birthday rewards, access to hidden collections, special experiences and more. The more you engage with us, the more benefits you'll unlock.

Joining is simple.
Subscribe to our mailing list to begin your journey, and as your annual spend grows, you'll unlock additional rewards, experiences and exclusive benefits.

Tier One

Spend $600+ with us over time and receive:

– $25 Duke's Dollars to spend online or at our cellar door

– Let us know your birthday and receive an annual birthday gift from us

– Exclusive seasonal offers direct to your inbox from Ben & Sarah

Tier Two

Spend $1,500+ with us over time and receive:

– $75 Duke's Dollars to spend online or at our cellar door

– All Tier One benefits

– Complimentary group tastings

– Exclusive access to a hidden online collection

Tier 3

Spend $3,000+ with us over time and receive:

– $150 Duke's Dollars to spend online or at our cellar door

– All Tier One & Two benefits

– Private tasting and vineyard tour with Ben or Sarah

– VIP event invitations

Dukes's Vineyard Loyalty vs Wine Club

Duke's Vineyard Loyalty and the Duke's Wine Club are designed to work alongside each other. Duke's Loyalty rewards customers for their ongoing support and engagement with the winery. The Duke's Wine Club is our most exclusive offering, providing members with first access to new releases, library wines, signed bottles and additional member-only benefits. These offerings will remain separate, so you can choose which way you'd like to enjoy Duke's Vineyard wines.

Frequently Asked Questions

Duke's Vineyard Loyalty is our rewards programme designed to thank customers for their ongoing support. Members enjoy exclusive offers, rewards, experiences and special benefits simply by engaging with Duke's Vineyard and purchasing their favourite wines.

Simply subscribe to our mailing list and you'll automatically become a member of Duke's Vineyard Loyalty.

Absolutely. Membership is completely free and begins as soon as you subscribe.

As you purchase wine and engage with Duke's Vineyard, you'll unlock additional Corques and gain access to greater rewards and benefits. Tiers are based on your annual spend and activity with the winery.

Duke's Credits are store credits awarded as loyalty rewards when you reach certain milestones within the programme. Credits can be redeemed on future purchases online or at the cellar door.

Rewards can be unlocked through purchases, milestones, birthdays, anniversaries and participation in selected Duke's Vineyard activities and events.

We'll let you know via email whenever you've unlocked a new reward, benefit or tier. Rewards and available credits will also be visible within your customer account.

Yes. Any available credits can be redeemed when shopping online and will also be visible when you log into your customer account.

Specific rewards and credits may have expiry dates. Any applicable expiry dates will be clearly communicated when the reward is issued.

Unfortunately not. The two programmes operate independently.

Duke's Vineyard Loyalty is a rewards programme designed to recognise customer engagement and annual spend.

The Duke's Wine Club is a separate membership programme that provides exclusive access to new releases, library wines, signed bottles and other Club-only benefits.

If you have other questions, just send us an email at sales@dukesvineyard.com or give us a call at +61 08 9853 1107.

Thank you for your support.
Ben & Sarah